Social Media is the buzz word in business today. Small business, large corporations, non profits and entrepreneurs are keenly aware of the role of social sites in their business and the trends this marketing is taking. They need to catch this wave into the future - their livelihood depends on it.
As social media evolves and weaves its way into every business, we watch the path it takes,. We will see LinkedIn become the 'goto' social site. There is the fact of LinkedIn being the first major social site to go public. While Twitter and Facebook have wrestled with the idea, LinkedIn is the first major social networking company to take the public plunge.
LinkedIn has some amazing and juicy stats for the entrepreneur and small business owner. The average annual income fluctuates in the $110,000 range. Moreover, the demographics show the average LinkedIn user is the decision make in the family. LinkedIn has made major internal changes and upgrades to their site making it much more user friendly.
Another major trend is the growing demographics of women using social sites. Women by nature are gifted with the social gene and social sites play into their strength. Women constitute the fastest growing population on Facebook! We will see more targeted ads and marketing towards women by women! Women will dominate the social world! Watch out!
As Facebook and Amazon continue to "Digg" into customer demographics, the customer info marketing world will also change. More and more is learned about the customer and their buying habits. Suggestive selling is already the mainstay at Amazon!
Besides mobile marketing in 2011, the move towards local marketing is going to become the standard in the industry. Relationship marketing is the corner stone of the social world and this fits nicely into localized marketing. Using targeted traffic and building local relationships will be the norm. The future of marketing will forever be changed moving forward.
In addition, we will see the rise in social media consultants on the local level. Companies of all sizes will need a SM 'expert' or 'go to person' to direct their social marketing efforts. Social Media is too vast and overwhelming for the small business and the entrepreneur to learn. This will give impetus to the local social consultant to create customized campaigns for their customer. Who is your social media consultant?
These are only a few of the highlights and trends to watch in social media. It will be fun to see how SM trends continues to change our world.
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