Tuesday, August 16, 2011

How Social Media Has Affected Our Relationships



Social media has become a vice and obsession amongst people in daily life. It has changed our collective perception of one another yet in fragmented and distorted ways. So much so that the way we relate to people online and in real life has shifted and become a complicated disarray of mismatched communication in relationships. While human relations already have been the topic of self help books, poetry, films and sitcom dramas and most of our intimate conversations since the beginning of time, this additional dimension to the condition adds extra strain as we immerse ourselves in the age of social media.
It's Too Easy to Communicate and Too Difficult Not To
The amount of time each individual spends on Facebook or Tweeting a day has become something that happens while you are spending time on any other given activity in reality. Multitasking through the working day, weekends and in the evening no matter where you are includes being online and interacting with social avatars. It's a parallel lifestyle that begs the question of where your priorities and attentions really lie.
If you don't reply, you offend. People are aware that we all can access our social media at any given time (and probably do) so that leaves precious little excuse as to why you haven't responded to them. This 'peeved' off reaction filters into your real life relationship with this person. You haven't been a very good Facebook Friend and now you're quite likely to deal with the consequences when you see each other again.
In the same breath, it's incredibly hard too not communicate on social networks all the time. It's a human addiction to be in constant digital contact through social networks and this in itself becomes your main way of socialising and keeping in touch with people.
The Reality of Social Media Interaction
Social media seems to fall to the bottom of the ranks in levels of real, deep interaction. It's predominantly meant to be light hearted and fun and people don't tend to divulge much about anything of actual emotional value. It's not the platform for that. Subsequently, people have become more apathetic towards their relationships. When the main interaction is done through a social platform that acts as a vessel for millions of people to chat on, it's no wonder that bond and feeling of closeness falls away. Importance is placed in strange areas on social networks. It becomes a narcissistic pursuit of trying to reach out with your avatar in ways that often are not appropriate and can lead to a lot of questions in your real life relationships. Facebook is fluff on the surface but using it to open up passages that normally wouldn't be considered is going to affect your natural relationships too.
"But It's Just Facebook!"
Is it really just Facebook if you're spending time sending out multiple messages to other people while you're supposed to spending time with your loved ones? Or is it still just Twitter when you spend most of your time online sending someone tweets that when it comes down to it looks like a whole lot more of your attention is going elsewhere and not to the person you are actually involved with. This raises huge problems in intimate relationships because Facebook and Twitter et cetera, while they're fluffy and fairly shallow, do open up doors that would never have been a liability to your relationship before. So is Tweeting cheating and is Facebook infidelity? Well, yes if you are spending inordinate amounts of time away from those you love and the content of your chats would be considered inappropriate on the phone or in real life; you are cheating. Social networks could lead to emails, to phone calls and then real life interactions and it does every day. When one in six people in the US who got married last year met online, it's clear that it's not just Facebook anymore.
All Alone Online
Strangely obsessed as people are with social media, they do notice when you're online a lot at odd hours of say the night or the weekend. Sending your avatar out into the digital streets when you have no place to really go as a person is a message of embarrassing loneliness. Everybody gets lonely from time to time but when it transcends into social media it really does highlight the fact that you really should be able to come up with something else to do on a Friday evening, like read a book or hopefully interact with a real person. A lost and forlorn tweet on the time line of immediacy does not serve to reinforce your identity and your place; rather is slides away as if that statement never existed. Looking to social media for a way to actually make plans for your time is not going to do you any favours in real life.

Social Media Mobile Devices and Applications



Mobile Devices and Applications for Social Media
Once the network social media profiles are in place we need to decide on what applications and devices to use for our social media engagement. If we look at the devices first, it can sometimes be insignificant and self explanatory but it is worthy of note that there are now many different ways to communicate online and talk part in social media engagement amongst other things this is one of the factors that make managing social campaigns quite an exciting and complex prospect.
What Devices Can I use to Engage?
Firstly there is the traditional PC or Mac here it's kind of obvious to most people that all is required is a web browser and an internet connection and you can log on and create your social media profiles at the various network sites. You will quite quickly that once you have created the profile and you are using it you will notice that there are many applications that can make your task as a social media manager much easier, we will discuss some of these a little later on in this article.
The iPad and the iPhone
The iPad and even the latest iPod touch can now surf the internet and these devices can now download applications that again can be used for taking part in online marketing on the move. Most of these devices can also link to mobile networks on the move and many of the mobile contracts have unlimited network usage.
Using The Mobile Phone Network
Most devices that are available on the market today have some sort of network connection and these devices can easily be used to access email and take part in some level of SM campaign.
On many devices you can download mobile applications that enable the device to take part in even more activity. The Blackberry device for instance can now accept email, and allow a user to take photographs on location and then send these images up to online applications that will then very quickly make your digital content available to online blogs and to social media campaigns.
iPhones are extremely helpful to social media managers since now very powerful iPhone applications can be downloaded to the device so that you can directly interact to Twitter, Facebook or many of the other networks. All of this means that Social Media managers and other senior managers within the organisation can now be moving around geographically but still taking part on online sales and marketing campaigns.
How to use Social Media Mobile Applications?
As part of the Social Media Platform build it is extremely useful to install some of the many management applications that are available to assist you in order to push your messages out to multiple networks at once. One of the many useful applications is Tweetdeck using this application you can push one common message out to Twitter, Facebook, LinkedIn etc in just one operation. Also using applications like Twitpick you can create an account and share your images with the online community very easily again win a single operation.
The usefulness of these sorts of online image repositories is infinite; you could be at some sort of important even at the other side of the world and take a series of photographs that can be uploaded by mobile networks in minutes. These ensure that your online social media campaigns are kept fully up to date irrespective of distance.
Online Digital Content
Then there are applications like Posterous that allow you to send your online digital content up to a blog where it can then be fanned out to the multiple networks again. Then there is Hootsuite which is similar to Tweetdeck in functionality then there is Manage Flitter and applications like this that allow you to get detailed information on how the people you are following are engaging. Depending on which networks you intend to interact with there will be a different set of applications that allow you to carry out different functions within that given network, for instance Twitter would use wefollow and manage flitter to give more functionality to your Twitter user profile.
How to engage in SM Using Video and Images?
Then we start to focus on the different Digital networks, like YouTube, Flickr, Twitpick etc these sites allow us to upload and make available video and images to the Social Media Platform. As well as all of the plethora of different applications for the uploading of digital content there are the different sites that can be used to add your profiles to so that your profile can be tagged, which makes it easier to find and locate your profiles.
The key point here is that you want to be found and you want users within your market sector to find your content and the content needs to be vibrant relevant and making some sort of positive statement about products / services.

Four Types of Social Media Policies



In talking with several companies lately, the conversation has centered on the need for a social media policy. Whether you work for a progressive organization or a conservative, risk-adverse one, it seems that everyone has an opinion on the best approach. Here are some prevailing camps:
1. The Ostrich Look-A-Likes - "I'm on Facebook to keep up with my teenage daughter; it has no relevance to our business, and it's going to go away soon enough. Besides, bandwidth, viruses and time-wasting are all good reasons for us to block complete access to any and all of it from our company." Seriously? You don't think employees are getting online with their smart phones, personal laptops, or around the corner at the coffee shop? Here is one of my favorites: a local, well-recognized brand that promotes a payment application they've developed on Facebook, blocks access to Facebook for its employees!
If you are locking it down because you don't want your employees to participate and adversely affect on your brand marketing, you're right to do so. It is working, but probably not in the manner you intend when your biggest competitor allows its employees to engage with the market using social media, and is lowering their cost of customer acquisition and retention in the process.
2. Generic Find & Replacers - "Just give me someone else's social media policy, and I'll replace their company name with mine." How's that working for you on HR forms, supplier contracts and other documents which clearly define your unique organization, culture, and relationships critical to your success? Here is a website just for you: http://socialmediagovernance.com/policies.php It currently has 120+ different organizations to choose from.
3. Bureaucratic Wordsmithers - "We need to wordsmith this document as it is part of our policy." The only thing I think about when I hear this one is the mid-90s version of the company "Mission Statement," where it took the entire organization countless 12-hour debates in fifteen conference rooms over a six-month timeframe to replace "A" with "The!" Power doesn't corrupt - powerlessness corrupts! Focus on a plain English version, which succinctly captures intent and direction, and work with social media law experts to "legalize it."
4. Agile Landscapers - "We understand that social media opens a whole new can of worms for our organization. We really need a strategic approach to developing our social media engagement program, as the very 'squishy' nature of social engagement lends itself to potential judgment calls on behalf of our organization." These leaders are really smart, because they get that the 20-somethings (and yes even sometime the 30-somethings) in the organization need to understand that personal actions online reflect the corporate image. What you say and do online will either enhance or dilute your reputation and thus people's perception of you!
You will have problems if you fall into the first three camps. But if you're savvy enough to understand that this is the wild, wild west and that a "track and trust" culture will get you a lot further than the prevailing "command and control" version, then you are on the right track!

Free Social Media Marketing Plan - The Top 4 Ways to Use Social Media in Your Online Marketing




Where can you go to find a truly effective free social media marketing plan? Most people in business and in the online marketing industry understand that social media is a massively, powerful way to network and promote your business, but what are the best ways to use it so that you will be noticed and taken seriously? Well here is a free social marketing plan that you can start using now to improve your online marketing efforts today.
Free Social Media Marketing Plan- The Top 4 Ways to Use Social Networking and Media for Online Marketing:
1- Social Bookmarking: This is a clever way to essentially give your content more votes and improve its ranking on the search engines. Simply use a bookmarking site such as Digg or Propeller to bookmark a link to an article or video that you have done and instantly improve your rank on Google or yahoo.
2- Forums: Another great method of free social media marketing is to participate strategically on online discussion forums. Provide value and helpful links and info while also providing links back to your websites or blogs through anchor texting.
3- Social Networking: Twitter and Facebook are excellent free social media marketing tools that you can use to promote your business while making fantastic connections and contacts to share helpful tips with and provide more opportunities for driving traffic to your websites and getting more prospects. Just be sure to have a balance. Remember that social networking is all about making a connection and providing value. Never make a nuisance of yourself by just spamming and posting your links all day long.
4- Keyword Research: While this may not appear very social at first glance, it is so important to keep in mind that with everything you do online to market your business as well as any free social marketing, it is absolutely critical that you remember to use relevant long-tail keywords within your posts to be sure that the search engines will find your content and give you priority placement among the search page results.
When it comes to free social media marketing, and any of the other most popular internet marketing tactics, is often not enough to just use a free word tracker tool to do your keyword research, but there is a company that offers over 10 hours of professional keyword research to their members while providing massive lists of the best keywords to use within your online marketing campaigns and titles so be sure that you do your homework to locate the best Online Marketing program to ensure that you will have an edge on your competition and stand out in the marketplace!
Where to go to Learn Social Media Marketing:
Remember, that free Social Media Marketing and Networking is a technique that requires patience, balance and careful strategy. Be sure to look for a legitimate Internet Marketing school and mentor with the experience to train you to be as effective as possible in all your online marketing efforts. You must provide value and connect in an honest and open way. Remember, that people don't care how much you know until they know how much you care!
Next, continue learning more about obtaining your own Free Social Media Marketing Plan -Fill in the form on the first page and then watch the videos on Step #3 of the second page to learn more about Social Media Marketing and the other Top Online Marketing Strategies that you can Start using Today to Make Sure Money Online!

Update All of Your Social Media Websites at Once



How many of you have only 1 Social Media profile? [...crickets]. Twitter, Facebook, YouTube, Tumblr, LinkedIn, Digg, StumbleUpon, and I am running out of space here. If you have multiple Social Media profiles, updating all of them can be a arduous and time consuming task. Luckily, there are several tools that can help you with grouping some of those updating tasks into a single post. We thought it would be informative to gather a list of such websites and present them to you.
Here are 5 Best Websites to help you Update All of Your Social Media Websites at Once:
1. HootSuite.com - Hootsuite lets you not only update All of you Social Media websites and profiles, but it lets you batch-schedule your Updates and Messages in advance, gather custom analytics on your Social Media activity and provide Team Collaboration that lets multiple users to your social sites.
2. Ping.fm is a very user-friendly platform for someone who has numerous or just a few Social Networking profiles. It lets you select which websites to update and put them in groups. Ping.fm is an intuitive time-saving service.
3. Yoono.com is another great tool for updating all of you social media at once. Staying connected, status synching and easy sharing is what makes Yoono a popular site. In just a few clicks, you identify your social networking profiles and start updating all of them via a single dashboard.
4. Atomkeep.com is a user oriented product that lets you sync your accounts and profiles in a one place. It is an easy to use service that saves time and effort.
5. Shareaholic.com is one of the most intuitive resources to help you streamline the use of Social Media updating and provide easy access to share your content via multiple sources. It is an extension for your website or a blog where you can gather all of your social networking accounts in a single place and use it to update them all from a single place. They claim that Sharing is Sexy, but we just think that is an efficient way to keep your social media madness in check.
Aforementioned tools will most likely help you combine multiple tasks and update all of our Social Networking profiles at once. There are numerous other sites that fulfill similar purpose and we provided a roundup of the most effective. What are your favorite sites for updating all of your social media websites at once? Share them in the comments below.

Social Media - The Truth Doesn't Have to Hurt!



Why believe an advertisement when you have the benefit of social media? Would you trust an advertisement over your friends recommendations and reviews? Of course you wouldn't! Hence, I believe Social Media is the most truthful form of marketing for your business.
Let us address some key issues for your business:
1. Do you know what people are saying about your business on Social Media sites?
Everyday I log into Facebook and Twitter and have a peek at what my friends and peers are saying. It is not uncommon for my friends to post reviews, positives, negatives and feedback regarding an experience with a local business.
Surely you have seen Facebook status updates quoting things like "Wow! That new Maccas burger is the best" or "Thanks to TGFS for their brilliant advice concerning my financial planning" or even "I love Citylink. It saves me an hour travel a day!". On the other hand, I'm also sure you have seen comments such as "Never going back to XXXXXX restaurant on Chapel St again. Food was awful and waiting stuff were rude" or "I can't believe how bad the service work was done on my car by XXXXXX" or even "Don't go to XXXXXX. They are too expensive and very over-rated".
So do you know what people are saying about your business? Can you address the concerns or thank people for positive feedback? All of these reviews and assessments are hugely valuable to your business. They can help you make informed decisions about certain products, staff, services etc. This sort of information is absolutely invaluable to the success of your business.
2. Why is Social Media so truthful and why is it critical to your business?
Did you know that 78% of peer reviews influence people to believe what they are saying while on the other hand, only 14% of people believe an advertisement? The reason is simple - people believe what peers say a lot more than they believe a sales pitch, or a business advertisement. They have a sense of trust in recommendations and reviews more so than your business. They understand that you will constantly praise your products and services, puffing that 'you are the best', 'you have the cheapest prices' and 'you are a market leader'. Consumers don't want to know about all this. They want proof! They want outsider information!
Consumers are willing to praise and criticise. It is simple to post a tweet or update a Facebook status reflecting an experience with your business. Many social media users post information that is normal to everyday life i.e. "on my way to work". These are the type of consumers who certainly are not inconvenienced to post about dealings with you. More than half of Twitter and Facebook users post daily - so be aware of what is said about you!
3. Social Media exposure drives Search Engine Optimisation (SEO)
SEO is quite simply a strategy or number of strategies employed to drive your business to a higher rank on major search engines, like google. Such exposure creates further traffic to your website, increased sales and eventually, an increased bottom-line.
Social Media will help drive your SEO. Extended communications on Social Media sites will attract interest in your business. Without Social Media relationships, it is virtually impossible to increase your SEO. The two go hand in hand and are both critical to internet marketing strategies for your business.
Incorporating an effective Social Media and SEO strategy is not a simple process. In highly competitive industries, it can take some months before maximum results are achieved. For the strategy to be sustainable, it requires ongoing attention and optimisation.
If you need help with SEO or Social Media, be sure to contact an expert. Some of your competitors already have established SEO and Social Media strategies in place. Be sure not to fall any further behind. Now is the time to act.

Trends in Social Media



Social Media is the buzz word in business today. Small business, large corporations, non profits and entrepreneurs are keenly aware of the role of social sites in their business and the trends this marketing is taking. They need to catch this wave into the future - their livelihood depends on it.
As social media evolves and weaves its way into every business, we watch the path it takes,. We will see LinkedIn become the 'goto' social site. There is the fact of LinkedIn being the first major social site to go public. While Twitter and Facebook have wrestled with the idea, LinkedIn is the first major social networking company to take the public plunge.
LinkedIn has some amazing and juicy stats for the entrepreneur and small business owner. The average annual income fluctuates in the $110,000 range. Moreover, the demographics show the average LinkedIn user is the decision make in the family. LinkedIn has made major internal changes and upgrades to their site making it much more user friendly.
Another major trend is the growing demographics of women using social sites. Women by nature are gifted with the social gene and social sites play into their strength. Women constitute the fastest growing population on Facebook! We will see more targeted ads and marketing towards women by women! Women will dominate the social world! Watch out!
As Facebook and Amazon continue to "Digg" into customer demographics, the customer info marketing world will also change. More and more is learned about the customer and their buying habits. Suggestive selling is already the mainstay at Amazon!
Besides mobile marketing in 2011, the move towards local marketing is going to become the standard in the industry. Relationship marketing is the corner stone of the social world and this fits nicely into localized marketing. Using targeted traffic and building local relationships will be the norm. The future of marketing will forever be changed moving forward.
In addition, we will see the rise in social media consultants on the local level. Companies of all sizes will need a SM 'expert' or 'go to person' to direct their social marketing efforts. Social Media is too vast and overwhelming for the small business and the entrepreneur to learn. This will give impetus to the local social consultant to create customized campaigns for their customer. Who is your social media consultant?
These are only a few of the highlights and trends to watch in social media. It will be fun to see how SM trends continues to change our world.